With Cyber Weekend behind us and Christmas looming ever closer, these next few weeks are the most crucial for any advertiser. We asked the team at NMPi for their top tips to make the most of your campaigns and snap up those last minute sales.
“Use your audiences effectively! It might be easier to capture searches for “insert-brand Christmas sales”, it’s a tired approach that relies on consumers actively looking for you. While efficiently capturing searches for just “Christmas sales” is more difficult, it can often prove more profitable if done right. You’ll be able to pull wandering consumers back to your brand and drive additional revenue all the while.” – Josh B, Senior Account Executive.
“On social, there are a couple of things you can take advantage of. If your messaging is based on gifting, then make sure your creatives reflect this. For example, have your creatives feature people enjoying your products, rather than focusing on products themselves. Also, remember that some customers may only buy from you once a year – they might not be a part of your normal demographic but are buying a gift for someone who is. To be able to retarget them, you can leverage CRM lists to circumvent the 180 day limit on Facebook pixel audiences. This way, you can target people who might have fallen out of the normal targeting window or don’t match your interest-based targeting.” – Jack C, Performance Manager.
“Storytelling over this period, particularly on display, is always a winner. Plan your ad copy or creative so each user learns more about your brand each time they see your ad.” – Charlie K, Account Executive.
“Increase your Display spend at the beginning of the month to raise awareness of your offering early on. While it might be a little late for that now, you should also ensure that your last delivery date is called out in your messaging.” – Alice M, Senior Account Manager.
There’s not long left until the big day, but with these top tips you’ll be able to pick up some quick wins across the Yuletide seasons. If you want to get some external insights into how your campaigns are performing, take advantage of our Christmas gift this year: a full digital audit. Get in touch with the team to request yours today.