March 2016 - NMPi

To Mobile or Not to Mobile?

March 3, 2016/in Whitepaper /by Lisa Rogers

Delivering the right advert to the right consumer at the right time is the key goal for advertisers. Programmatic Display advertising has made that concept a reality for brands…

NMPignite Debates: The Future of SEODecember 9, 2019 - 5:37 pm
Read time: 4 mins 30 secs NMPi welcomed guests for our first NMPignite Debates event; a panel discussion all about the future of SEO. We were joined by Jennifer Hoffman (DeepCrawl), Joe Doveton (Binary Bear), Michael Bass (Marks and Spencer), Fred Maude (Incubeta) and Joe Comotto (NMPi) for a hugely insightful morning of discussion and […]
Creating a Full-Funnel Approach to Paid SocialNovember 22, 2019 - 2:27 pm
The paid social landscape can be difficult to navigate – the variety of platforms, formats, and KPIs can be overwhelming, especially if you’re trying to implement a comprehensive strategy that covers the entire marketing funnel. Our Head of Delivery, Craig Brown, shared his insights at a recent Masterclassing event, helping us to better understand a […]
Meet BERT – Google’s Latest UpdateOctober 29, 2019 - 2:04 pm
Google’s algorithm updates have always had a significant impact on how marketers handle their SEO efforts, but their latest update – BERT – has been heralded as the most important update in five years, and is set to impact 10% of search queries. But what exactly is BERT, and what impact will it have on […]
NMPi Shortlisted at this Year’s SBC AwardsOctober 7, 2019 - 3:20 pm
It’s with great pride and pleasure that we are announcing our most recent shortlist at this year’s SBC Awards for Marketing & Service Provider of the Year (Sports & Casino). The awards are known for “recognizing expertise and innovation in the betting and gaming industries,” and it is truly an honor to be shortlisted for […]

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