March 2016 - NMPi

To Mobile or Not to Mobile?

March 3, 2016/in Whitepaper /by Lisa Rogers

Delivering the right advert to the right consumer at the right time is the key goal for advertisers. Programmatic Display advertising has made that concept a reality for brands…

Making Sense of Cofunded MarketingJuly 8, 2020 - 3:35 pm
Co-operative marketing is nothing new: manufacturers and retailers agreeing to share the cost of an ad to either increase exposure to the manufacturer’s product or to run extra promotions. Whenever Apple promotes the latest iPhone with a TV ad referencing a phone network, or Samsung highlights the stores that stock their products, or when Vans […]
Efficiency in PPC: Automating OptimizationJune 30, 2020 - 4:04 pm
Whether you’re a small business owner managing your paid search campaigns yourself, or have a marketing team running them for you, we know that managing PPC campaigns can take up a significant amount of time and resources. That’s why we’ve used our expertise in running effective and efficient campaigns to put together our top tips […]
NMPi Wins at the Drum Digital Advertising Awards USJune 24, 2020 - 3:14 pm
We’re thrilled to share that the NMPi team has won the award for Most Effective Use of Data at this year’s Drum Digital Advertising Awards US! It’s an honor to have our work with Marks & Spencer International recognized in such a competitive category. We worked with M&S to help them break down their budget […]
Efficiency in PPC: Automating Your ReportingJune 23, 2020 - 9:46 pm
Whether you’re a small business owner managing your paid search campaigns yourself, or have a marketing team running them for you, we know that managing PPC campaigns can take up a significant amount of time and resources. That’s why we’ve used our expertise in running effective and efficient campaigns to put together our top tips […]

To Mobile or Not to Mobile?

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