NMPi by Incubeta Launches Trailblazing Amazon Ads Optimization With Awin.

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It’s been a whirlwind start to 2021 for NMPi by Incubeta, and we’re thrilled to announce an exciting development, in the form of an Amazon Ads Optimization service, through Affiliate Partners, Awin.

NMPi by Incubeta & Awin have worked together to develop a bespoke service offering Amazon Ads optimization that can be reported and paid for on a CPA basis. This is a partner first for Awin, and NMPi by Incubeta is excited to be using our Amazon Ad’s expertise & knowledge to provide impressive results via this service.

We’ve spoken at length about making the most of Amazon Ads before, and our resident Amazon expert, Senior Performance Manager Peter Munton, has expressed his excitement for this new opportunity:

“This offering is an amazing service because it is the first of its kind, integrating paid Amazon advertising into Awin’s reporting system. This new service will enable the client to compare the performance of their Amazon campaigns directly alongside that of their current affiliates. We’re excited to see where this takes us and the success we can bring to clients’ campaigns.”


James Bentley, Awin UK Strategy Director, has explained more about this “huge frontier of opportunity and value” in Awin’s Blog about this new offering.

This particular partner-based service is currently being rolled out to Awin clients, but this isn’t the limit to our bespoke Amazon offerings! If you’d like to learn more about how to unlock your Amazon Potential with NMPi by Incubeta, register for a Free Personalized Amazon Report today

Incubeta UK Welcome Sally Laycock as New CEO

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We’re thrilled to announce the appointment of Sally Laycock as the new UK CEO of our parent company, Incubeta. Based in London, Sally will succeed Luke Judge, who has headed up the company as US and UK Group CEO for the past 5 years. John Cawdery who was appointed as US CEO in September last year will continue to lead Incubeta in North America.

Having joined Incubeta in 2008, as Financial Controller, and rising to Chief Financial Officer in 2017, Sally’s constant positivity and rigor has made her an invaluable and admired member of the Incubeta family. Her operational expertise and intimate knowledge of Incubeta has been instrumental to their success and growth as a business, and we can’t wait to see all that she’ll achieve in her new role as UK CEO.

In the last twelve months, Incubeta has gone from strength to strength, achieving double-digit year-on-year profit growth, and as UK CEO, Sally will continue to drive Incubeta’s growth trajectory through the innovation of services and products. Sally will also join the global Incubeta steering committee to provide active input for the group direction.

Sally, reflecting on her new position, says “Having worked side by side with Luke for many years, I have certainly learnt from the best and I am honoured the baton has been passed on to me. I want to ensure we carry forward the legacy of a strong people culture which has been built up over the years with a particular focus on creating an environment where people feel comfortable to be themselves at work. This is something I am absolutely passionate about. Over the past 13 years I have watched employees at Incubeta thrive and progress. I’m so proud of what we have all achieved together and I am excited to be at the helm to ensure this continues.”

Luke Judge, current CEO of UK & US comments, “It’s been a privilege over the last 13 years to be a part of Incubeta’s success and achievements. I am immensely proud and grateful of the amazing team that works incredibly hard to make the company what it is. I know Incubeta UK is in the safe, capable and caring hands of Sally who will continue to do great things and lead the company with positivity and rigour.”

Lars Lehne, Group CEO adds, “Luke has done an amazing job of leading Incubeta to the success it is today in the UK and US markets. He will be sorely missed by all. As the digital landscape continues to evolve and become more mature, Sally’s extensive knowledge and experience will drive Incubeta to achieve its objectives and further its growth. I’m very much looking forward to working with Sally in her new role as UK CEO and witnessing the great things she will achieve as this new chapter begins.”

We are thrilled to have Sally appointed as new UK CEO and we look forward to Incubeta’s continued growth and development as a global brand and beyond!

This blog was originally published on Incubeta.