Join us for our latest webinar looking at the ins and outs of Amazon.
According to a Feedvisor study published in March, two thirds of US shoppers typically start their search for new products on Amazon. Customer journeys are changing and, with the continued rise of their advertising platform, it’s no surprise that digital spending is growing rapidly on the Amazon marketplace compared to Google and Facebook.
How can we as advertisers use Amazon effectively in tandem with Google search to benefit performance across both channels? Is there a consistency in user search behavior across these channels, and how can we use this data to better our bidding decisions? Peter’s webinar will give you answers to these and more as he takes us through the world of Amazon.
What You’ll Learn
Date: November 13, 2019
Time: 11-11:30am EST
In this 30 minute webinar you’ll learn:
An understanding of customer behavior patterns across Amazon & Paid Search or Shopping.
How to use Amazon effectively in tandem with Google search to benefit performance.
Effective ways of measuring and attributing performance across Amazon and Paid Search.
Guest Presentation from:
Peter Munton, Performance Manager, NMPi