Entries by Danielle Moyer

Incubeta Welcomes John Cawdery as US CEO

We’re excited to share that our parent company, Incubeta, has announced the appointment of John Cawdery as the new US CEO, based out of our New York office. John joins the group from Google, where he was the Manager of Google Measurement Platform – Channel Strategy and Solutions. Having joined the company in 2008, John […]

NMPi Wins at the Drum Digital Advertising Awards US

We’re thrilled to share that the NMPi team has won the award for Most Effective Use of Data at this year’s Drum Digital Advertising Awards US! It’s an honor to have our work with Marks & Spencer International recognized in such a competitive category. We worked with M&S to help them break down their budget […]

NMPi Shortlisted at the Drum Digital Advertising Awards US!

We’re excited to announce that NMPi by Incubeta has been shortlisted in 2 categories at the Drum Digital Advertising Awards US! These awards reward programmatic performance and give recognition to the best in the programmatic and ad-tech industry in the US. We’re proud to be in the running for: Best Paid Social Campaign – NMPi […]

Rethinking CBD Advertising With Display

The Cannabidiol (CBD) market has taken off in the United States and across the world in recent years, and competition has grown online. While most traditional brands look to paid media to reach new consumers and grow their business, CBD companies are forced to navigate a murky media landscape filled with regulations and restrictions.  Advertising […]

Webinar Wrap-Up: Driving Facebook Growth

Paid social advertising helps brands connect with their customers where they already are. Given its status as the second-largest digital ad seller in the world, Facebook warrants a specialized strategy outside the general social media landscape. NMPi’s Head of Delivery, Craig Brown, explored the full-funnel approach and how it can drive Facebook growth in 2020 […]

A Big Move for Incubeta US

2020 is off to a strong start, with our New York team moving into a new office earlier this month! NMPi and Joystick made the long haul across the street to our new space in the Financial District of Manhattan.  CEO of Incubeta UK and US, Luke Judge, said the office change marks a “meaningful […]

5 Tips to Win Last-Minute Valentine’s Day Shoppers

Valentine’s Day is coming up this Friday, and yet we all probably know someone who hasn’t picked the perfect gift for their loved one yet. While it may seem like there’s no time to adjust your digital marketing strategy this close to the holiday, there are definitely reasons to try. US consumers are expected to […]

NMPi Welcomes Ed Camargo as New US Managing Director

We’re excited to announce the appointment of Ed Camargo as the US Managing Director of NMPi, operating out of our New York office.   Ed has more than 23 years’ experience in digital media. Before joining NMPi, Ed worked as VP of Digital Paid Media at ForwardPMX, where he was responsible for the strategic vision and […]

Creating a Full-Funnel Approach to Paid Social

The paid social landscape can be difficult to navigate – the variety of platforms, formats, and KPIs can be overwhelming, especially if you’re trying to implement a comprehensive strategy that covers the entire marketing funnel. Our Head of Delivery, Craig Brown, shared his insights at a recent Masterclassing event, helping us to better understand a […]