Entries by Danielle Moyer

NMPi Shortlisted at the Drum Digital Advertising Awards US!

We’re excited to announce that NMPi by Incubeta has been shortlisted in 2 categories at the Drum Digital Advertising Awards US! These awards reward programmatic performance and give recognition to the best in the programmatic and ad-tech industry in the US. We’re proud to be in the running for: Best Paid Social Campaign – NMPi […]

Rethinking CBD Advertising With Display

The Cannabidiol (CBD) market has taken off in the United States and across the world in recent years, and competition has grown online. While most traditional brands look to paid media to reach new consumers and grow their business, CBD companies are forced to navigate a murky media landscape filled with regulations and restrictions.  Advertising […]

Webinar Wrap-Up: Driving Facebook Growth

Paid social advertising helps brands connect with their customers where they already are. Given its status as the second-largest digital ad seller in the world, Facebook warrants a specialized strategy outside the general social media landscape. NMPi’s Head of Delivery, Craig Brown, explored the full-funnel approach and how it can drive Facebook growth in 2020 […]

A Big Move for Incubeta US

2020 is off to a strong start, with our New York team moving into a new office earlier this month! NMPi and Joystick made the long haul across the street to our new space in the Financial District of Manhattan.  CEO of Incubeta UK and US, Luke Judge, said the office change marks a “meaningful […]

5 Tips to Win Last-Minute Valentine’s Day Shoppers

Valentine’s Day is coming up this Friday, and yet we all probably know someone who hasn’t picked the perfect gift for their loved one yet. While it may seem like there’s no time to adjust your digital marketing strategy this close to the holiday, there are definitely reasons to try. US consumers are expected to […]

NMPi Welcomes Ed Camargo as New US Managing Director

We’re excited to announce the appointment of Ed Camargo as the US Managing Director of NMPi, operating out of our New York office.   Ed has more than 23 years’ experience in digital media. Before joining NMPi, Ed worked as VP of Digital Paid Media at ForwardPMX, where he was responsible for the strategic vision and […]

Creating a Full-Funnel Approach to Paid Social

The paid social landscape can be difficult to navigate – the variety of platforms, formats, and KPIs can be overwhelming, especially if you’re trying to implement a comprehensive strategy that covers the entire marketing funnel. Our Head of Delivery, Craig Brown, shared his insights at a recent Masterclassing event, helping us to better understand a […]

The State of Advertising

Paid search is the first step operators need to take as they begin their digital transition, so it’s crucial the fundamentals are built in and all considerations addressed before significant budget is to be invested. If done correctly, search can be the cornerstone of any marketing strategy.

NMPi Receives 6 Nominations at International Performance Marketing Awards

Following being shortlisted at the U.S. Search Awards in July, we are thrilled to announce that we’ve been shortlisted in 6 categories at the International Performance Marketing Awards (iPMAs)! We’ve been nominated for USA Best Performance Marketing Campaign for our work with Onnit in transforming their prospecting campaigns and driving a wider audience to their […]