Entries by Fred Maude

Taking Feed Management to the Next Level

At times of crisis, marketing often feels the flack. It’s one of the first budgets to be cut and one of the most visible faces of a brand: get the communications wrong and the world will notice. At the same time, it’s also a function that, delivered efficiently and effectively, helps businesses bounce back in better […]

Webinar Wrap-Up: The Feed Maturity Pyramid

Incubeta’s Head of Product Development, Fred Maude, provided insights into Feed Management best practices and the Feed Maturity Pyramid in his latest webinar. Offering actionable guidance and an overview of each maturity stage, Fred’s session is a fantastic introduction into the world of feed maturity. If you want to supercharge your marketing efforts, there’s one […]

Shopping Free Once Again!

In a piece last July, I explored how Google was returning to an old system through its Comparison Shopping Services (CSS) platform, which is active in Europe. Those with a few years of digital experience will likely see the striking resemblance between CSS click-throughs and the lost world of bridging pages between Google and merchant […]