Entries by Jack Carr

MythBusting: Facebook’s Server-to-Server Integration

Here at NMPi by Incubeta, intelligent, accurate attribution is always front and center of our decision making. Social has always required a slightly different approach from our other performance channels due to the extremely limited insight available via third party tracking solutions. I wrote on this a couple of years ago here and sadly, not […]

5 Essential Steps for Maximizing Facebook and Instagram Advertising

There’s no doubting how popular and prevalent paid social advertising is in today’s world. Facebook is the second largest digital advertising platform behind Google, bringing in almost $30 billion in digital ad revenue last year in the US alone. While many brands already leverage Facebook and Instagram to connect with consumers, there are still opportunities […]