Entries by Joe Comotto

ASO Optimization

Read Time: 4 Minutes 50 Seconds According to Apple, 65% of all App downloads are generated through app store searches by users searching for a specific keyword. Research provided by AppTweak shows that 38% of these downloads came from a generic keyword and that the division between brand and generic keywords varied drastically between brands. […]

Webinar Wrap-Up: SEO to the Rescue

In the fifth installment of Incubeta’s Virtual Learning Series, Joe Comotto brings his knowledge of SEO to highlight how this often overlooked practice can play an important role in getting your business through the pandemic and into the new normal. The coronavirus pandemic and lockdowns have seen marketers cutting back, or even entirely removing, their […]