Entries by Luke DeMarco

The Evolution of Search Affiliates

Digital marketing is now in its third decade of existence, with many of the practices founded during its infancy still being implemented today. Even in these early years, when brands faced issues with organically growing through methods such as SEO and email marketing, they reached for new paid channels to sustain growth. Online affiliate marketing […]

Stay Ahead of Your Competition by Identifying Gaps in Digital Marketing

Competition across every industry in the digital space is stronger than ever. New entrants are constantly joining the fray, forcing brands to challenge both their current competitors and newcomers. In the United States, ecommerce sales are expected to grow by 59% by 2024. As industries continue to evolve, it can be difficult to manage and […]