Entries by Matilda Moir

Unveiling Incubeta’s New Brand Identity

Read Time: 2 Minutes We are thrilled to introduce Incubeta, our parent company’s new identity, a rebrand that enables us to move beyond traditional client-agency relations, knocking down the silos of marketing to build world-class solutions and help businesses amplify growth. Incubeta’s vibrant new look represents the personality of the fun, diverse, bright, and exciting […]

Incubeta UK Welcome Sally Laycock as New CEO

Read Time: 2 Minutes 30 Seconds We’re thrilled to announce the appointment of Sally Laycock as the new UK CEO of our parent company, Incubeta. Based in London, Sally will succeed Luke Judge, who has headed up the company as US and UK Group CEO for the past 5 years. John Cawdery who was appointed […]

Seamless Search; Your Questions Answered

Read Time: 4 Minutes Last week we were thrilled to host our second virtual event of 2021 – Seamless Search; Ask Us Anything. Incubeta’s Senior Commercial Manager, Sophie Dixon, was joined by our Director of Strategy Damien Bennett, to discuss our new proprietary technology – expanding on the methods by which brands can use Seamless […]

Success at the iPMA’s – One Win & Two Highly Commended for NMPi by Incubeta

Read Time: 1 Minute Last night was the 2020 International Performance Marketing Awards, a virtual extravaganza celebrating the best campaigns, companies, and individuals in performance marketing. NMPi by Incubeta is honored to take home one trophy and two highly commended for the following categories. Wins Best Retail and E-Commerce Campaign: NMPi by Incubeta for Superdrug: A Cut […]

Last Top-Tips for Black Friday

Read Time: 3 Minutes 50 Seconds With Black Friday and Cyber Weekend looming right around the corner, we asked the team for some last-minute top tips to help see you through the four-day extravaganza. Covering everything from audience optimization and tailored ad content, to interactive creatives and lead generation ads, here are their thoughts. Stand […]

Are you Overlooking the Value of Apps?

Read Time: 5 Minutes 30 Seconds As we draw closer to the holidays, and the inevitable influx of consumer spending that accompanies them, we caught up with Google’s Head of Mobile Apps Partnerships, Pietro Bagnasco, to find out why Apps should be at the forefront of one’s marketing strategy. Why should brands consider app campaigns for Q4? […]

The Importance of SEO – NMPi by Incubeta partners with Alibris

Read Time: 3 Minutes, 40 Seconds Search Engine Optimization (SEO) is often overlooked by advertisers for the ‘quick wins’ that paid media can offer. While a PPC campaign does have its advantages, it’ll only get you so far, and disregarding the benefits reaped by SEO could come at a major detriment to advertisers. With approximately […]

NMPi by Incubeta Announced as a Travolution Award Shortlister!

Read Time: 1 Minute We are thrilled to announce that NMPi by Incubeta has been shortlisted at The Travolution Awards 2020 for the Best Use of Social with Eurail. This award is given to a digital marketing agency and/or travel organization that utilized a variety of social media channels to ‘build brand affinity, hone marketing messages […]

NMPi by Incubeta Lands 5 More Nominations at the International Performance Marketing Awards

Read Time: 1 Minute We’re excited to announce that NMPi by Incubeta has been shortlisted for a further 5 awards, following our recent success at the UK Search Marketing Awards. This time it’s the International Performance Marketing Awards (iPMAs) and we’re thrilled to have been shortlisted in the following categories: Best Performance Marketing Campaign – USA: NMPi […]

Is Brand Search the Monster Under your Bed?

Read Time: Five Minutes Last month we announced the launch of our award-winning technology Seamless Search and explored the ways in which the one-of-a-kind search management platform can enable marketers to manage their paid and organic search holistically. Search marketing is fundamental to the success of most businesses. Yet despite its importance, most advertisers still don’t know […]