Entries by Matilda Moir

Success at the iPMA’s – One Win & Two Highly Commended for NMPi by Incubeta

Read Time: 1 Minute Last night was the 2020 International Performance Marketing Awards, a virtual extravaganza celebrating the best campaigns, companies, and individuals in performance marketing. NMPi by Incubeta is honored to take home one trophy and two highly commended for the following categories. Wins Best Retail and E-Commerce Campaign: NMPi by Incubeta for Superdrug: A Cut […]

Last Top-Tips for Black Friday

Read Time: 3 Minutes 50 Seconds With Black Friday and Cyber Weekend looming right around the corner, we asked the team for some last-minute top tips to help see you through the four-day extravaganza. Covering everything from audience optimization and tailored ad content, to interactive creatives and lead generation ads, here are their thoughts. Stand […]

Are you Overlooking the Value of Apps?

Read Time: 5 Minutes 30 Seconds As we draw closer to the holidays, and the inevitable influx of consumer spending that accompanies them, we caught up with Google’s Head of Mobile Apps Partnerships, Pietro Bagnasco, to find out why Apps should be at the forefront of one’s marketing strategy. Why should brands consider app campaigns for Q4? […]

The Importance of SEO – NMPi by Incubeta partners with Alibris

Read Time: 3 Minutes, 40 Seconds Search Engine Optimization (SEO) is often overlooked by advertisers for the ‘quick wins’ that paid media can offer. While a PPC campaign does have its advantages, it’ll only get you so far, and disregarding the benefits reaped by SEO could come at a major detriment to advertisers. With approximately […]

NMPi by Incubeta Announced as a Travolution Award Shortlister!

Read Time: 1 Minute We are thrilled to announce that NMPi by Incubeta has been shortlisted at The Travolution Awards 2020 for the Best Use of Social with Eurail. This award is given to a digital marketing agency and/or travel organization that utilized a variety of social media channels to ‘build brand affinity, hone marketing messages […]

NMPi by Incubeta Lands 5 More Nominations at the International Performance Marketing Awards

Read Time: 1 Minute We’re excited to announce that NMPi by Incubeta has been shortlisted for a further 5 awards, following our recent success at the UK Search Marketing Awards. This time it’s the International Performance Marketing Awards (iPMAs) and we’re thrilled to have been shortlisted in the following categories: Best Performance Marketing Campaign – USA: NMPi […]

Is Brand Search the Monster Under your Bed?

Read Time: Five Minutes Last month we announced the launch of our award-winning technology Seamless Search and explored the ways in which the one-of-a-kind search management platform can enable marketers to manage their paid and organic search holistically. Search marketing is fundamental to the success of most businesses. Yet despite its importance, most advertisers still don’t know […]

Incubeta Launches Seamless Search

Read Time: 2 mins 30 seconds Last week, for the first time ever, we showcased our award-winning technology, Seamless Search. This brand new software, is the first search management platform of its kind, enabling marketers to manage paid and organic search holistically. Paid search advertising expenditure currently accounts for 41% of total digital media spend globally, yet […]

Incubeta Invites You to the Unveiling of Seamless Search

September is upon us and with it brings an exciting new arrival. We are thrilled to announce the newest addition to the Incubeta family: Seamless Search. Be one of the first to get an exclusive look at this award-winning technology at our virtual unveiling on September 22nd. This is the first time we’ll be showcasing the Seamless Search […]