Entries by Ruthie Pinion

4 More Nominations for Effective Digital Marketing Awards

We’re excited to announce that the NMPi by Incubeta team has been shortlisted for 4 more awards, following our recent win at the Drum Search Awards and nominations at the Drum Digital Advertising Awards US! This time, it’s the Effective Digital Marketing Awards, run by the team at Masterclassing. The categories are: Most Effective Tech Platform: NMPi […]

NMPi’s Proprietary Tech Wins at Drum Search

Award ceremonies might have moved online, but that won’t stop us from celebrating our latest award win. We are delighted to announce that at this year’s Drum Search Awards, our work with M&S won the award for SEO & PPC – Most Effective Use of Technology, for our proprietary technology Seamless Search. Working with Marks and […]

SERP Update: PDFs on Mobile

As Google continues to update what appears in the SERP and how; we are beginning to see a new feature appearing amidst mobile search results.  After arguing that PDFs aren’t mobile-friendly in 2018, attitudes at Google have begun to change as some users report seeing the first page of a PDF appearing for some mobile […]

HSBC, Klarna, and Google take Center Stage at latest Incubeta Ignite

Last month, Incubeta kicked off their events program for the year with an in-depth look at the retail sector. The Retail Shakedown brought together a range of experts from across the industry, covering everything from influencers to sustainability. Access to the full presentations and session recordings can be found on the Incubeta website. Below is a short […]

NMPignite Debates: The Future of SEO

Read time: 4 mins 30 secs NMPi welcomed guests for our first NMPignite Debates event; a panel discussion all about the future of SEO. We were joined by Jennifer Hoffman (DeepCrawl), Joe Doveton (Binary Bear), Michael Bass (Marks and Spencer), Fred Maude (Incubeta) and Joe Comotto (NMPi) for a hugely insightful morning of discussion and […]

Meet BERT – Google’s Latest Update

Google’s algorithm updates have always had a significant impact on how marketers handle their SEO efforts, but their latest update – BERT – has been heralded as the most important update in five years, and is set to impact 10% of search queries. But what exactly is BERT, and what impact will it have on […]

Incubeta Ignite: The Next Billion Users

Read Time: 2 mins Since 2005, a lot has changed in the world, but there is one key stat that Google’s Ian Turner wants us to focus on: the 2% of Africa’s nearly 1 billion population who had access to the internet in 2005, compared to the 46% of Europe. Flashing forward to 2019, 82% […]

Incubeta Ignite: Am I A Bad Person?

Read Time: 2 minutes Outside of the world of advertising, data has fueled huge leaps forward in education, science and healthcare. Closer to home, we know how crucial data is for driving effective advertising campaigns. But recent news developments have made me think: am I a bad person? Surveillance is one of the biggest concerns. […]

Incubeta Ignite: The Future of Advertising

Read Time: 3 mins We live in a world where we want to make our lives easier, where we’ve developed technology to make our lives more efficient and simpler. We’ve become more accustomed to an AI world – think Alexa, Siri, Tesla’s self-driving cars, Nest – and as we look to the decade ahead we’ll […]

Incubeta Ignite: Changing Your Mindset

Read Time: 2 mins While many of our presentations have focused on the technical opportunities and challenges of the upcoming decade, Pauliina Jamsa of Siemens highlights a very different opportunity available to us: that of emotional intelligence. It’s not necessarily always about the coolest technology, but how you make people feel – and how you […]