Entries by Sandra

Case Study: Search Automation Finds the Back of the Net for Fanatics

Automation can change the way advertisers manage repetitive tasks and refine their campaign optimisation within their search strategies. It has the ability to handle a multitude of tasks including, bid management, reporting, routine checks, and pulling data. Furthermore, its bespoke nature can be used to fine tune your paid search campaigns to your personal goals. Our very own Will […]

Mood Tracking & Emotional Advertising: What Does the Future Hold

The term ‘emotional targeting’ has been around the digital marketing world for a few years now, although the idea is nothing new. Emotional targeting was around in a ‘Mad Men’ sort of way for decades before digital marketing exploded. But emotional targeting then and now are different beasts. There are two ways to look at emotional targeting, […]

Becoming an Agile Leader

At NMPi’s roundtable Senior Marketing Communications Specialist,  Victoria Karo, spoke about how Exact became an Agile Business. What does it mean to be an Agile Business? A groundbreaking management methodology, being Agile, focuses on developing people, fostering inclusivity, and encouraging personal growth. To be an agile business, you have to create a space where it’s safe to […]

NMPi Wins ‘Most Innovative Strategy’ at IAB Programmatic Awards

We are thrilled to announce that NMPi has won in the “Innovative Strategy” category at the first IAB Programmatic Awards in The Netherlands. Advertising industry specialists looked forward seeing this year’s groundbreaking entries, and we were excited to be counted among the prestigious nominees for our case study: Real-Time visibility of Snow Heights for Transavia. […]