NMPi by Incubeta Announced as a Travolution Award Shortlister!

Read Time: 1 Minute

We are thrilled to announce that NMPi by Incubeta has been shortlisted at The Travolution Awards 2020 for the Best Use of Social with Eurail.

This award is given to a digital marketing agency and/or travel organization that utilized a variety of social media channels to ‘build brand affinity, hone marketing messages to key target groups and drive brand loyalty and advocacy’, and we are delighted for the nomination.

NMPi by Incubeta was shortlisted as a result of the work we did for Eurail – increasing the awareness of their travel passes, through the use of social media. Eurail wanted to inspire customers without the stereotypical images of the main tourist traps, so we thought what better way to showcase the freedom and experience a Eurail Pass can offer, than by sharing the experiences of travelers who have used the pass?

Our teams worked tirelessly, utilizing images captured by Eurail’s clients to create an engaging and seamless user experience across social channels. This method boosted Eurail’s brand awareness and presented a more genuine customer experience that was appealing to prospective travelers.

We are elated to have been recognized for our team’s hard work and dedication, so keep your fingers crossed for December 3rd when the winner is announced!

NMPi by Incubeta Lands 5 More Nominations at the International Performance Marketing Awards

Read Time: 1 Minute

We’re excited to announce that NMPi by Incubeta has been shortlisted for a further 5 awards, following our recent success at the UK Search Marketing Awards. This time it’s the International Performance Marketing Awards (iPMAs) and we’re thrilled to have been shortlisted in the following categories:

  • Best Performance Marketing Campaign – USA: NMPi by Incubeta for M&S International: Not all International Markets are Created Equal
  • Best Performance Marketing Campaign – Western Europe: NMPi by Incubeta for Quintain Living (formerly Tipi): Closing the Online/Offline Gap
  • Best Retail and E-Commerce Campaign: NMPi by Incubeta for Superdrug: A Cut Above the Competition
  • Best Use of Data: NMPi by Incubeta for M&S International: Not all International Markets are Created Equal
  • Best Use of Programmatic: NMPi by Incubeta for Lovehoney: Stimulating Display to Reach a Performance Climax

A huge congratulations to the teams who worked tirelessly on these campaigns. While we may not be able to celebrate in person, we’re keeping our fingers crossed for more good news at the virtual awards ceremony on November 24th.

Community Hero Winner at 14th Annual Performance Marketing Awards

Last week was the 14th annual Performance Marketing Awards, a virtual extravaganza celebrating the best campaigns, companies, and individuals of performance marketing. We are excited and honored to announce that NMPi by Incubeta has taken home the trophy for Community Hero, which is awarded to the business who puts social responsibility, ethics, and company culture at the core of what they do.

This award is incredibly special to us and a real testament to our employees who have come together to form our committees and influence real change in our business.

“NMPi by Incubeta was widely praised by the judges as their passionate and driven team went above and beyond to support the community in 2019.”

Our trophy for Community Hero was not the only recognition we received for the evening. Our work with Tipi was also highly commended in the Best Lead Generation Campaign, for our work in closing the loop between their online activity and offline sales.

We would like to take this opportunity to congratulate everyone who has been involved in these projects and thank them for their hard work. We are incredibly grateful and proud of our team.

NMPi Wins at the Drum Digital Advertising Awards US

We’re thrilled to share that the NMPi team has won the award for Most Effective Use of Data at this year’s Drum Digital Advertising Awards US! It’s an honor to have our work with Marks & Spencer International recognized in such a competitive category.

We worked with M&S to help them break down their budget allocations across international markets in a more nuanced way, increasing revenue and surpassing goals. The team developed a custom, cloud-based platform to process countless data points for each market to give unique scores based on complexity and potential.

“M&S International are thrilled to see how effective the team at NMPi are at evolving parts of our international strategy to spot opportunities and present a more data driven approach. The exciting part is that we can revisit the methodology to ensure we are continually evolving and staying ahead of the curve”- Matthew Johnston, Senior Digital Marketing Manager, International Ecomm

We’re incredibly proud of the team for all of their hard work, and we’re hoping to share more good news in the coming months!

4 More Nominations for Effective Digital Marketing Awards

We’re excited to announce that the NMPi by Incubeta team has been shortlisted for 4 more awards, following our recent win at the Drum Search Awards and nominations at the Drum Digital Advertising Awards US! This time, it’s the Effective Digital Marketing Awards, run by the team at Masterclassing. The categories are:

Most Effective Tech Platform: NMPi by Incubeta – Delivering Seamless Search for Marks and Spencer

Most Effective Retail or FMCG Campaign: NMPi by Incubeta and Marks and Spencer International – Not All International Markets are Created Equal

Most Effective Search Campaign: NMPi by Incubeta and Tipi – Closing the Online and Offline Gap

Most Effective Paid Social Campaign: NMPi by Incubeta and Eurail – Tapping into Eurail’s Endless Supply of Creatives

A huge congratulations to the teams and clients that worked on these campaigns. While we may not be able to celebrate in person, we’re keeping our fingers crossed for more good news when the winners are announced in September.  Check out the rest of the shortlist here.

NMPi Shortlisted at the Drum Digital Advertising Awards US!

We’re excited to announce that NMPi by Incubeta has been shortlisted in 2 categories at the Drum Digital Advertising Awards US! These awards reward programmatic performance and give recognition to the best in the programmatic and ad-tech industry in the US.

We’re proud to be in the running for:

Best Paid Social Campaign – NMPi for Eurail – Blending Organic and Paid Social with UGC

Most Effective Use of Data – NMPi for Marks & Spencer – Not All International Markets are Created Equal

You can learn more and check out the rest of the shortlist here.

Winners are announced on June 23rd, and the team can’t wait!

NMPi’s Proprietary Tech Wins at Drum Search

Award ceremonies might have moved online, but that won’t stop us from celebrating our latest award win. We are delighted to announce that at this year’s Drum Search Awards, our work with M&S won the award for SEO & PPC – Most Effective Use of Technology, for our proprietary technology Seamless Search.

Working with Marks and Spencer, we developed a machine learning tool that allowed the retail giant to manage their paid and organic search holistically.

A huge congratulations to the team who worked on this project, and we hope to be able to announce more award wins in the coming weeks.

Breakthrough Nomination at Campaign Tech Awards!

Here at NMPi, we may be working from home, but we’re continuing to work harder than ever!

Our hard work has clearly paid off, and we’re excited to be able to share that we’ve received a nomination at the Campaign Tech Awards! The awards celebrate the industry’s most innovative tech-driven work that shows best-in-class creativity or collaboration to deliver effective marketing solutions for brands.

We’re proud to be in the running for the “Breakthrough Tech” Award for our proprietary search technology.

Due to the ongoing situation with COVID-19, we’re excited to attend the digital awards ceremony on June 22nd – and we’ll be raising our glasses from the comfort of our homes.

This is our 7th award nomination of 2020, following our nominations at the PMA’s and the Drum Search Awards.

You can learn more and see the rest of the shortlist for the Campaign Tech Awards here!

#CampaignTechAwards

NMPi Shortlisted at this Year’s SBC Awards

It’s with great pride and pleasure that we are announcing our most recent shortlist at this year’s SBC Awards for Marketing & Service Provider of the Year (Sports & Casino).

The awards are known for “recognizing expertise and innovation in the betting and gaming industries,” and it is truly an honor to be shortlisted for this award after having launched our iGaming services just over 2 years ago.

Our digital strategies bring a fresh and innovative approach to the iGaming industry, which can be seen through our work with our clients such as Hero Gaming.

If you’re interested in learning more about our strategy, check out our latest Whitepaper on the iGaming industry, which provides specialist insight on the US Sports Betting market. 

Place your bets on NMPi, Winner to be announced 3 December 2019.

NMPi Receives 6 Nominations at International Performance Marketing Awards

Following being shortlisted at the U.S. Search Awards in July, we are thrilled to announce that we’ve been shortlisted in 6 categories at the International Performance Marketing Awards (iPMAs)!

We’ve been nominated for USA Best Performance Marketing Campaign for our work with Onnit in transforming their prospecting campaigns and driving a wider audience to their site. By shaking up their strategy and helping to create a new image, we were able to increase monthly visitors to their website and revenue from first-time purchasers. To find out more about our work with Onnit, check out this case study: A New Mood for Onnit.

We’re also vying for Best Team in Performance Marketing, which involves a public vote! Our amazing team offers smaller advertisers paid search management, display services, and paid social, along with Amazon, comparison shopping services, feed management, and creative solutions, all without the large upfront costs. Vote NMPi for Best Team in Performance Marketing.

Our work with Liverpool Football Club has been nominated for Best Use of Programmatic, while our campaign with Fanatics is up for Western Europe Best Performance Marketing Campaign, Best Use of Data, and Best Paid Search Campaign

The iPMAs will be hosted on October 21st, and the team can’t wait!