NMPi by Incubeta Announced as a Travolution Award Shortlister!

Read Time: 1 Minute

We are thrilled to announce that NMPi by Incubeta has been shortlisted at The Travolution Awards 2020 for the Best Use of Social with Eurail.

This award is given to a digital marketing agency and/or travel organization that utilized a variety of social media channels to ‘build brand affinity, hone marketing messages to key target groups and drive brand loyalty and advocacy’, and we are delighted for the nomination.

NMPi by Incubeta was shortlisted as a result of the work we did for Eurail – increasing the awareness of their travel passes, through the use of social media. Eurail wanted to inspire customers without the stereotypical images of the main tourist traps, so we thought what better way to showcase the freedom and experience a Eurail Pass can offer, than by sharing the experiences of travelers who have used the pass?

Our teams worked tirelessly, utilizing images captured by Eurail’s clients to create an engaging and seamless user experience across social channels. This method boosted Eurail’s brand awareness and presented a more genuine customer experience that was appealing to prospective travelers.

We are elated to have been recognized for our team’s hard work and dedication, so keep your fingers crossed for December 3rd when the winner is announced!

NMPi by Incubeta Lands 5 More Nominations at the International Performance Marketing Awards

Read Time: 1 Minute

We’re excited to announce that NMPi by Incubeta has been shortlisted for a further 5 awards, following our recent success at the UK Search Marketing Awards. This time it’s the International Performance Marketing Awards (iPMAs) and we’re thrilled to have been shortlisted in the following categories:

  • Best Performance Marketing Campaign – USA: NMPi by Incubeta for M&S International: Not all International Markets are Created Equal
  • Best Performance Marketing Campaign – Western Europe: NMPi by Incubeta for Quintain Living (formerly Tipi): Closing the Online/Offline Gap
  • Best Retail and E-Commerce Campaign: NMPi by Incubeta for Superdrug: A Cut Above the Competition
  • Best Use of Data: NMPi by Incubeta for M&S International: Not all International Markets are Created Equal
  • Best Use of Programmatic: NMPi by Incubeta for Lovehoney: Stimulating Display to Reach a Performance Climax

A huge congratulations to the teams who worked tirelessly on these campaigns. While we may not be able to celebrate in person, we’re keeping our fingers crossed for more good news at the virtual awards ceremony on November 24th.

Incubeta Launches Seamless Search

Read Time: 2 mins 30 seconds

Last week, for the first time ever, we showcased our award-winning technology, Seamless Search.

This brand new software, is the first search management platform of its kind, enabling marketers to manage paid and organic search holistically.

Paid search advertising expenditure currently accounts for 41% of total digital media spend globally, yet the relationship between organic and paid search is complex. Until now, there has never been a way to see the true value of search.

Seamless Search allows advertisers to identify their true organic coverage, thereby reducing the risk of unnecessary bid spend and allowing them to answer questions such as:

  • Should I pay to bid for keywords I already have a high organic coverage for?
  • How much does my current paid strategy cannibalize my organic strategy?
  • Should I pay for my brand and brand generic terms?
  • What paid position should I take based on my current organic coverage?

So, how does it work?

Using machine learning, Seamless Search assesses thousands of internal and external factors that impact the correlation between paid and organic search, determining the true value of each channel.

Post-assessment, the platform generates a clear report, outlining the actual contribution of paid and organic search to your business performance metrics (such as sales).  Seamless Search also has its own bid automation engine, enabling advertisers to make paid search bid adjustments based on current true search performance.

Having a sound understanding of true search performance drives game-changing results and on average our clients see a 25% revenue uplift at an average increase in efficiency of 20%.

How is it different?

As our Director of Strategy, Damien Bennett comments: “There are many great search tools that look at paid and organic search in isolation, however, there are very few that are able to help advertisers manage across both search channels.  Seamless Search will help advertisers get the most from their overall search marketing by giving them confidence in how the two channels impact on one another.”Most search marketers are forced to adopt an approach where their paid and organic search channels are managed separately, meaning optimization decisions aren’t considering the true value of each channel, and investment decisions are therefore sub-optimal.

Our Head of Product Development, Fred Maude discussed how Incubeta saw “that there was an opportunity to use machine learning to help search marketers fully understand how their organic coverage affects paid performance and vice versa”.

Incubeta’s Seamless Search will allow advertisers to manage their search activity holistically, enabling them to optimize their paid search activity based on the channel’s true value.

For more information, visit: seamlesspro.io

Incubeta Welcomes John Cawdery as US CEO

We’re excited to share that our parent company, Incubeta, has announced the appointment of John Cawdery as the new US CEO, based out of our New York office.

John joins the group from Google, where he was the Manager of Google Measurement Platform – Channel Strategy and Solutions. Having joined the company in 2008, John built, led, and launched Google’s enterprise analytics business and reseller channel in EMEA. He then moved to New York in 2016 to run Google’s GMP partner network in the Americas and has worked across Google’s digital advertising, measurement, and data products and teams. In his most recent position, John was responsible for designing and implementing Google’s global partnership strategy. These initiatives helped to address and overcome some of the toughest business challenges facing the measurement and ad tech industry.

In his new role, John will unify the marketing solutions of NMPi and our sister brands, DQ&A and Joystick, to progress the digital marketing maturity of US brands seamlessly across media, technology, and creative. He will also build on our strong existing global relationship with Google and will have a focus on launching the Incubeta DQ&A proposition in the US. DQ&A was named a Global Sales Partner of the Google Marketing Platform earlier this year.

John, reflecting on his new position, says: “I’m thrilled to be joining Incubeta and taking up the mantle of US CEO. As an independent digital marketing services group, Incubeta has a unique proposition in the market in the way it seamlessly connects media, technology, and creative through the union of NMPi, DQ&A, and Joystick. The company has some aggressive growth plans and with the launch of new products and services in the pipeline, I’m very much looking forward to being part of this success story.”

Luke Judge, CEO of Incubeta UK and US Group, comments: “I’m delighted to welcome John onto the Incubeta US leadership team as our US CEO, and I’ve no doubt he will be an outstanding addition to the brilliant people we already have across NMPi, DQ&A, and Joystick in the US. In the current difficult trading conditions, brands are needing to work harder and smarter to maximize their results. Strengthening Incubeta’s leadership in the US will put us in a stronger position to help our existing and future US clients be even more effective and competitive in the complex digital marketing landscape.”

The CEO of DQ&A, Michael Ossendrijver, adds: “John brings with him more than 12 years of experience from Google, which will help Incubeta significantly as we plan and execute our growth strategy in the US market, and maximize on our global partnership with Google. His extensive knowledge of Google Marketing Platform coupled with a background in Enterprise Sales will be invaluable as the company works on launching a suite of SAAS solutions built on Google Cloud and Marketing Platform infrastructure, to help marketers mature their digital marketing campaigns.”

Sara Francis, CEO of Joystick, shares: “We’re excited to have John at the helm in the US. From his deep digital marketing experience to his insider knowledge of Google’s technology, John brings with him the ideal qualities to spearhead Incubeta and strengthen our combined offering to clients.”

We’re thrilled to welcome John to the Incubeta team and we look forward to our continued growth and development in the US and beyond!

Incubeta Invites You to the Unveiling of Seamless Search

September is upon us and with it brings an exciting new arrival. We are thrilled to announce the newest addition to the Incubeta family: Seamless Search.

Seamless Search TechnologyBe one of the first to get an exclusive look at this award-winning technology at our virtual unveiling on September 22nd.

This is the first time we’ll be showcasing the Seamless Search platform to the wider public; showing you first-hand how our one-of-a-kind software can enhance and improve your search strategy. Let Incubeta show you the true value of your paid and organic search and how to use this data to achieve the best results for your business. Register today for our launch event and experience firsthand the true power of Seamless Search.

To learn more about our Seamless Search Software, check out our new Seamless website, seamlesspro.io.

Community Hero Winner at 14th Annual Performance Marketing Awards

Last week was the 14th annual Performance Marketing Awards, a virtual extravaganza celebrating the best campaigns, companies, and individuals of performance marketing. We are excited and honored to announce that NMPi by Incubeta has taken home the trophy for Community Hero, which is awarded to the business who puts social responsibility, ethics, and company culture at the core of what they do.

This award is incredibly special to us and a real testament to our employees who have come together to form our committees and influence real change in our business.

“NMPi by Incubeta was widely praised by the judges as their passionate and driven team went above and beyond to support the community in 2019.”

Our trophy for Community Hero was not the only recognition we received for the evening. Our work with Tipi was also highly commended in the Best Lead Generation Campaign, for our work in closing the loop between their online activity and offline sales.

We would like to take this opportunity to congratulate everyone who has been involved in these projects and thank them for their hard work. We are incredibly grateful and proud of our team.

Incubeta DQ&A Named a Google Marketing Platform Sales Partner in the Americas

We are excited to share that our sister company, Incubeta DQ&A, has been named a Google Marketing Platform Sales Partner in the Americas, adding to our group’s long-standing Partnership status across APAC and EMEA, and cementing our global Google Marketing Platform Sales Partner status.

In becoming a certified sales partner in the Americas, Incubeta brings a 17-year heritage of defining, deploying, and optimizing the digital marketing technology infrastructures of hundreds of brands across the globe. 

Michael Ossendrijver, Incubeta DQ&A Brand CEO and Chief Strategy Officer at Incubeta, comments: “This partnership in the Americas enables us to provide our sophisticated service levels and proprietary products at a global level. Incubeta has been a proud and effective partner of Google Marketing Platform in APAC and EMEA for many years, so it’s exciting to be able to deploy this offering in the Americas with some fantastic brands joining us from the beginning.”

With the power of Google Marketing Platform combined with Google Cloud Platform, brands will have the ability to implement privacy-centric digital marketing infrastructures. Brands will also be able to achieve data-driven dynamic creative solutions at scale and speed, delivered through highly optimized paid media campaigns. Our proprietary technology further augments Google Marketing Platform’s functionality, providing clients with a unique proposition.

Luke Judge, CEO of Incubeta US and UK, adds: “We expect big things with Incubeta becoming a GMP sales partner in the US, and strengthening the service value of our specialist creative and media solutions in North America through Incubeta Joystick and Incubeta NMPi respectively. Our teams are geared up and ready to meet the needs in the US region from our offices in New York and Los Angeles. I’m excited to see us amplify and grow the success we have already seen in the US region in recent years.”

We’re looking forward to new opportunities to combine our group expertise across media, tech, and creative in the Americas.

A Big Move for Incubeta US

2020 is off to a strong start, with our New York team moving into a new office earlier this month! NMPi and Joystick made the long haul across the street to our new space in the Financial District of Manhattan. 

CEO of Incubeta UK and US, Luke Judge, said the office change marks a “meaningful moment in [the] Incubeta US journey” as we continue to grow and develop in the market. 

Ed Camargo, Managing Director of NMPi US, expresses his excitement surrounding the move and opportunities for the NY team, “This new office puts us on a great path for the future. We have big plans ahead and this is just one of the first steps.”

Our space includes ample room for additional employees, collaborative meeting areas, and a large event space to host clients and partners. It also boasts an outdoor terrace with views of the Statue of Liberty, and we can’t wait until the weather gets nicer! We’re excited to share the office with ustwo, a digital product studio based in London. 

Our shared kitchen and meeting space.

Our team is looking forward to growing in the new space as we continue to expand our efforts in the US. 

The view from our roof terrace.

You can now find us here:

Incubeta

26 Broadway

16th Floor

New York, NY

10004

 

NMPi Welcomes Ed Camargo as New US Managing Director

We’re excited to announce the appointment of Ed Camargo as the US Managing Director of NMPi, operating out of our New York office.  

Ed has more than 23 years’ experience in digital media. Before joining NMPi, Ed worked as VP of Digital Paid Media at ForwardPMX, where he was responsible for the strategic vision and operations of the SEM, Display and Social Media departments. At NMPi, he will be responsible for driving our US strategy and creating a first-in-class digital agency built for the next decade. 

This appointment forms part of NMPi’s, and our parent company, Incubeta’s, global growth strategy to create a market-disrupting, full-service digital agency built on transparency, brand safety, and outcomes-based performance. 

Ed, excited to help take NMPi to the next level in the US, said: “I’m thrilled to be joining such a dynamic agency. NMPi goes against the traditional agency model providing a new framework for the next decade while providing the best in class experience.”

“The digital marketing landscape in the US is extremely competitive and cluttered, with brands in need of direction and insight to succeed. NMPi by Incubeta is a disruptor and leader in the market, with its unique combination of technology, talent, and agility to evolve quickly.”

Incubeta CEO, Luke Judge, also commented on the announcement: “It’s fantastic to have Ed join us as Managing Director in the US. As an agency, the US is a key market for us in 2020. We are already working with some amazing brands in the region and I’m excited to see these relationships strengthen and grow as we bolster our team with the necessary talent to drive our positioning in the market forward.”

We’re thrilled to welcome Ed to the team and we look forward to our future in the US and beyond!

NMPi and DQ&A Complete Acquisition of Creative Specialist, Joystick

Joystick officially joins the NMPi and DQ&A family today, as we sign the contracts and complete the acquisition. After announcing our agreement to acquire Joystick at Cannes a few weeks ago, we are very excited to begin working with them to reinvent what it means to be a customer-centric digital marketing specialist – whether that’s as a creative, media, or technology specialist.

Together, this means that we can provide a more complete digital marketing service focused on a brilliant customer experience. Not only can we offer digital media strategy and management across Paid Search, Display and Paid Social advertising, but we can also offer targeted and personalised creative solutions at scale, such as Dynamic Ads, Programmatic Creative, and Rich Media Display Ads, and even tailored digital experiences with Responsive Website Development, Experiential Apps and Campaign Landing Pages.

“It’s been months of hard work from many people on our teams, and we’re very excited to start building on this relationship and working closely with the Joystick team,” says NMPi CEO Luke Judge. “Together, we will be able to improve the way that people engage with advertising, and break down the silos that have found their way into the industry.”

Sara Francis, CEO of Joystick added, “It was incredibly important for us to find a partner who shares our ideals and our belief that the perfect blend of technology, data and artistry makes every execution smarter, more dynamic and more effective. NMPi and DQ&A are a perfect fit, and we are looking forward to the future.”

Joystick bring over 90 digital creative experts across 5 international offices to the group, increasing our global presence to over 340 employees across 16 offices from Los Angeles to Malaysia. They bring with them an extensive clientele that includes Google, HBO, Disney and Kroger, adding to NMPi and DQ&A’s clients such as, L’Oréal, Papa John’s,  Hanes, Freeview, Melia Hotels, and Samsung.

Joystick will be making their first official outing as part of the family at our July seminar, “Great Experience: Where Art and Science Meet.”

We’ll be bringing together speakers from NMPi, DQ&A and Joystick as well as Harvey Nichols and Charlotte Tilbury to show how you can break down the silos between media, creative and technology to drive flawless customer experience. It’ll be one you won’t want to miss, so make sure you register to join us in London, or on our live stream: Register Now

This acquisition was completed by NMPi and DQ&A UK’s parent company, Net Media Planet Ltd.