We’re excited to share that our parent company, Incubeta, has announced the appointment of John Cawdery as the new US CEO, based out of our New York office.
John joins the group from Google, where he was the Manager of Google Measurement Platform – Channel Strategy and Solutions. Having joined the company in 2008, John built, led, and launched Google’s enterprise analytics business and reseller channel in EMEA. He then moved to New York in 2016 to run Google’s GMP partner network in the Americas and has worked across Google’s digital advertising, measurement, and data products and teams. In his most recent position, John was responsible for designing and implementing Google’s global partnership strategy. These initiatives helped to address and overcome some of the toughest business challenges facing the measurement and ad tech industry.
In his new role, John will unify the marketing solutions of NMPi and our sister brands, DQ&A and Joystick, to progress the digital marketing maturity of US brands seamlessly across media, technology, and creative. He will also build on our strong existing global relationship with Google and will have a focus on launching the Incubeta DQ&A proposition in the US. DQ&A was named a Global Sales Partner of the Google Marketing Platform earlier this year.
John, reflecting on his new position, says: “I’m thrilled to be joining Incubeta and taking up the mantle of US CEO. As an independent digital marketing services group, Incubeta has a unique proposition in the market in the way it seamlessly connects media, technology, and creative through the union of NMPi, DQ&A, and Joystick. The company has some aggressive growth plans and with the launch of new products and services in the pipeline, I’m very much looking forward to being part of this success story.”
Luke Judge, CEO of Incubeta UK and US Group, comments: “I’m delighted to welcome John onto the Incubeta US leadership team as our US CEO, and I’ve no doubt he will be an outstanding addition to the brilliant people we already have across NMPi, DQ&A, and Joystick in the US. In the current difficult trading conditions, brands are needing to work harder and smarter to maximize their results. Strengthening Incubeta’s leadership in the US will put us in a stronger position to help our existing and future US clients be even more effective and competitive in the complex digital marketing landscape.”
The CEO of DQ&A, Michael Ossendrijver, adds: “John brings with him more than 12 years of experience from Google, which will help Incubeta significantly as we plan and execute our growth strategy in the US market, and maximize on our global partnership with Google. His extensive knowledge of Google Marketing Platform coupled with a background in Enterprise Sales will be invaluable as the company works on launching a suite of SAAS solutions built on Google Cloud and Marketing Platform infrastructure, to help marketers mature their digital marketing campaigns.”
Sara Francis, CEO of Joystick, shares: “We’re excited to have John at the helm in the US. From his deep digital marketing experience to his insider knowledge of Google’s technology, John brings with him the ideal qualities to spearhead Incubeta and strengthen our combined offering to clients.”
We’re thrilled to welcome John to the Incubeta team and we look forward to our continued growth and development in the US and beyond!