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While many of our presentations have focused on the technical opportunities and challenges of the upcoming decade, Pauliina Jamsa of Siemens highlights a very different opportunity available to us: that of emotional intelligence. It’s not necessarily always about the coolest technology, but how you make people feel – and how you help them to share those feelings with the world.
It was once the old adage that if I didn’t film or photograph it and put it on social, it never happened. Now, you must also appear in it for it to have happened. Users are now craving something real from the advertising and technology they’re exposed to.
Keeping this in mind, there are a few things that Pauliina believes we should focus on.
- Companies need their top talent more than the top talent needs them. Employees tend to value more flexibility, freedom and culture than money or status. Building a working environment that uses technology to grant more freedom will allow your employees to succeed.
- Don’t forget the digital experiences of the older generations. While so much attention is being paid to Millenials and Gen Z (with good reason), this doesn’t give us license to forget the silver foxes. They can often help to bridge the generation gap.
- You’re competing against the last best experience that a consumer had, so focus on UX after purchase. Many of us will focus on getting the user to convert, then letting the experience drop off afterwards. By turning our attention to the post-purchase interaction, we can stick in the user’s mind for longer.
Perhaps most importantly, Pauliina reminds us to show that we care. It’s a simple gesture, but it is incredibly clear when we don’t.
You can download Pauliina’s slides here.