We’re able to guarantee ROI as our pure performance model involves providing all the ad spend ourselves and only earning a fixed commission on driven sales. Therefore, we are incentivised to be as efficient as possible with ad spend. In order to do so, we created highly targeted campaigns and granular strategies, which capitalise on Vanity Planet’s popularity.
By splitting our campaigns into various audiences we were able to adjust bids and messaging according to the consumer’s on-site activity. This allowed us to isolate and drive new customers, as well as maximise returns from existing ones. This was imperative for resonating with users and driving success. Furthermore, we leveraged their product feed and website content in two ways: to create product based text ads for paid search, and to increase Google Shopping efficiency.
Through our proprietary technology we also implemented a granular strategy for their Google Shopping campaigns. This allowed us to bid more aggressively on high performing terms and ensure we were always showing the right product to the right person at the right time through product level bidding.