We had access to the performance reports from Pets Best’s old agencies, and so we could compare past performance to what we were driving. From the historic Display conversion rate to our deduped activity, we saw an increase of roughly 1,014%.
Comparing our first full month of Paid Search performance to their last full month of activity, there was a 212% increase in traffic to the website at a 55% increase in leads driven. The bulk of this uplift came from our non-branded activity, which we used to build the cookie pool’s that these users could be converted later on, in the lower-funnel branded campaigns.
We also saw an uplift in Social activity, with the undeduped conversion rate increasing by 14.9%.
When using high performing keywords on Search, we saw a 67% increase in conversion rate compared to our Non-RLSA campaigns. Since going live with remarketing to the Search audience on Display, the Search audience segment has gained a CTR that is 50% higher than the rest of the remarketing segment.
In the first two months, cross-channel conversions have accounted for around 5% of conversions.