We simultaneously ran CSS alongside their Google Shopping activity in order to effectively compare the results between the two and confirm whether or not CPC’s would reduce.
Running activity through both Google Shopping and CSS does not drive up costs, allowing an advertiser’s most efficient campaign to win the auction. This meant we could appear more times on the SERP, pushing competition off the top results.
We used our award-winning Google Shopping strategy to run our CSS activity. Through a combination of innovative automation, granularization, and the latest Comparison Shopping Technology, we are able to offer a complete Shopping service.