The State of Advertising

A Focus on 2020

Q4 is well underway and we are approaching Black Friday and Christmas at breakneck speed, but this is also the time when planning for next year becomes a top priority. This period is often one of reflection as we analyze the challenges and successes we encountered over the last 10 months.

The speed of both behavioral and technical change in the digital industry shows no sign of letting up as we move into Q4. The awesome power that digital technologies are putting into the hands of marketers, combined with an increased focus by the industry on responsibility and transparency, mean we are set to enter 2020 with the digital marketing industry in both the most innovative and structurally sound position it’s ever been in.

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The State of Advertising: A Focus on 2020