Accelerating Q4 Growth by optimizing Cyber Weekend Performance.
We all know that Q4 is important for retailers, but just how important is it? From our experience, spend in Q4 equates to 38% of a retailer’s annual budget. The sales contribution, however, is even greater at 40%. With thousands of campaigns running across a wide range of clients and verticals, we have collated performance data in order to help you better understand the overall digital marketplace and garner essential consumer insights for Cyber Weekend.