The Personalised Path to Purchase
Net Media Planet’s Sept. 2014 Digital Breakfast Seminar was a huge success, featuring presentations from digital marketing specialists from Google, Doubleclick, Cotswold Outdoor, Life Style Sports and eXelate. We are now able to share with you our four speaker presentations from the event. The topics discussed range from consumer search trends and innovations to new 1st and 3rd party data practices all centred around the theme of personalised advertising strategies across Paid Search and Performance Display.
Matt Bush (Google) – Search and Find
Google’s Head of UK Performance, Matt Bush, discussed 2014 consumer search trends and Christmas marketing strategy.
Rick Jone’s (Doubleclick) – Prepare for the Future
Doubleclick’s Rick Jones presented on how to use audience data from across platform to enhance programmatic bidding and digital marketing strategies with a single customer view.
Matt Bennathan (eXelate) – 1+3=5
Matt Bennathan, Managing Director of eXcelate, spoke on the combination of first and third party data to create relevant and effective digital marketing strategies.
Sri Sharma (Net Media Planet) – Winning Hearts
Net Media Planet’s very own Sri Sharma discussed the importance of winning the heart of the consumer.
If you missed our last event and would like to join one of our future bi-annual seminars sign up for our newsletter or reach out to us through our contact page.