By 2020 over £28 billion in UK online retail will come from international consumers. This is the staggering figure predicted by recent research from OC&C Consultants and Google.
For UK businesses with strong brands and high export potential, expanding into new territories offers great potential for growth.
However there are many obstacles. Our newly published Whitepaper explores how UK brands can maximise the international opportunity using Search and Display advertising. Click to download our Whitepaper here.
This Whitepaper explores the scope for international expansion and the best approach that UK brands should take to help maximise their potential internationally, through Paid Search and Display advertising.
Through practical steps, the Paper discusses how through Paid Search and Display advertising advertisers are able to drive incremental revenue whilst building their brand’s profile and gaining valuable business intelligence of a new target market.
As a first crucial step, brands must choose the right advertising platform and approach for their campaign objective, from the myriad of advertising options available. For example, brands need to understand which search engines dominate in their target markets and select the right one.
Once brands have established which platform and approach will work best for their target market, they must then focus on localising their marketing activity so that the consumer experience is relevant to the local audience. Exploring the theme of localisation further, the Paper explains that localisation is not just about translating marketing messages into the local language. Localisation is about making your marketing campaigns relevant to a geographically, linguistically and culturally specific audience. This can only be achieved by understanding your local customer, your local competition and applying those insights into your campaigns.
The Paper concludes by advising advertisers to take the time to research their local market and develop the right approach to their advertising campaign. By doing this, advertisers will be in the best position to effectively build a brand abroad and drive more international sales as a result.
There is clearly a real opportunity for brands to drive growth and profitability by looking to new international markets. Given that 40% of all online UK sales in retail are anticipated to come from abroad by 2020, it is the brands that invest in this opportunity that will get ahead and stay ahead. To read the paper in full, please click on this link; http://www.netmediaplanet.com/wp-content/themes/netmediaplanet/downloads/netmediaplanet-optimising-international-opps.pdf
For further advice on developing and running international online marketing campaigns please do contact us, we would be happy to help! Call Digby on 020 7186 2111.