Your Guide to Paid Search for the Gambling Industry

It is incredible to think that it has only been a year since the Supreme Court repealed the PASPA law, giving each state the opportunity to legalize gambling on their own terms and begin the process of regulating themselves. From operators to suppliers and media agencies, each business is staking its claim in what is being tipped the next ‘Silicon Valley’ for the U.S.

Paid search is the first step operators need to take as they begin their digital transition, so it’s crucial the fundamentals are built in and all considerations addressed before significant budget is to be invested. If done correctly, search can be the cornerstone of any marketing strategy.

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