Entries by admin

Geolocation marketing – crafting a symbiotic relationship with your customer

Mobile is increasingly becoming the channel of choice for brand engagement, especially amongst younger generations who rely on their smartphones during their shopping journey. However, many brands have invested heavily in apps which are not delivering real return on investment. Using new technologies in the geolocation space gives marketing professionals access to a wealth of […]

NMPi appoints a new operations director

Full-service digital marketing agency, NMPi, has appointed Michelle Clarke as its operations director. The announcement is part of the group’s aim to deliver country-specific support from an integrated, global operations team based at its Cape Town office. NMPi has offices in Australia, the United Kingdom, the Netherlands, Switzerland, Singapore, Malaysia, and the United States. Its […]

AR helps retailers re-imagine the entire shopping journey

Despite the speculation about the rise of the machine and the threat to jobs at best, and to humankind at worst, technology will not spell the end for bricks and mortar retail stores any time soon. However, the way customers are experiencing and engaging with the world is shifting and this is one place technology […]

Local AR specialist expanding offering to include custom AI solutions

On the back of a sharp increase in interest in AR from local brands, NMPi Labs has renewed its strategic partnership with industry leading AR Platform Blippar and launched new customisable offerings – all firsts for the South African market. “We have seen a sizeable jump in interest and uptake in our AR offering over […]

Clicks2Customers rebranded Asian Business to NMPi

We’re pleased to announce that Clicks2Customers has rebranded its operations across Asia to NMPi as the company expands globally. After having operated in the Asian market for over 7 years, we will begin trading as NMPi as of today. Currently, NMPi has offices in Australia, South Africa, the UK, the Netherlands, and Switzerland. “We are […]

#12DaysofStrategy: How does Christmas on Sunday Effect Shopping Behaviours?

Christmas falling on a Sunday leaves an entire day free for last minute shopping, sometimes referred to as “Panic Saturday”. In addition to this retailers may also see instances of showrooming, whereby a consumer sees an item in-store but completes their purchase online, sometimes at a lower price. A typical consumer experiences a digital touch […]

#12DaysofStrategy: Getting Demographic Targeting Right

With increased competition this year and Amazon’s ever-strong presence, advertisers need to be more intelligent with their budgets. This includes which keywords to bid on, which users to target, and the best times to increase coverage. This year, Google has enabled demographic targeting for search, and this article explores the opportunities it creates in improving […]

#12DaysofStrategy: How to Maximise Audience Data

Maximising the value advertisers leverage from their audience data is one of the fundamental digital marketing principles marketers need to get right. However, this is often something that advertisers struggle with, but there are several types of audience data that advertisers have access to and can easily collect. Often referred to as first-party data, the […]

Essential Guide Programmatic Display

Delivering the right advert to the right consumer at the right time is the key goal for advertisers. Programmatic Display advertising has made that concept a reality for brands…