Entries by Lisa Rogers

NMPi to Acquire Creative Specialist, Joystick

Today, we are so delighted to announce that NMPi and our sister company, DQ&A, have agreed to acquire a fantastic international digital creative specialist, called Joystick. ? Established in 2006, and now with a team of over 90 digital creative experts in New York, Los Angeles, London, Santo Domingo, and the Philippines, Joystick is a […]

LIVE NEWS: DoubleClick Tracking Failure

DoubleClick is currently experiencing a technical failure, which DoubleClick engineers are in the process of repairing. From what we have seen the issue appears to be with DoubleClick’s ability to redirect ads, meaning some users are not able to get through to a landing page.  At the moment it is believed that it is a […]

NMPi Wins Gold and Silver at 2018 Bookmark Awards!

Last night marked the 10th annual Bookmark Awards, an IAB SA initiative, which rewards excellence in digital marketing. After such an amazing night we couldn’t be more excited to announce that NMPi has taken home two awards! It is an honor to be recognised for our leading-edge innovation in Organic Search Marketing. Our work with […]

[Case Study] Real-Time Visability of Snow Heights for Transavia

When a consumer looks to book a ski holiday, they think about clear blue skies and white slopes. However, over the past few years, we have learned that there is no guaranteed there will be snow in Europe, and consumers have begun to want confirmation of snow conditions before booking a flight. For one of […]

In-House or Outsourced? Answering the Age Old Question

When it comes to deciding between building an in-house digital team or outsourcing activity to an agency the question remains; is there really a best practice? While there are no hard-and-fast rules, we’ve included some suggestions that can help you decide where you want to invest your resources. Some industry experts suggest that whether you outsource or keep […]