In this section we share some of our best tried and tested tips for helping brands seek new revenue opportunities from international markets:
Inventory-aware campaigns allow a brand to automatically monitor its existing product feeds, updating any changes in prices, descriptions, promotions or even landing pages. These changes are then used to create up-to-date ad groups, keywords and customised ads at scale, meaning that no opportunities are missed. The customer is always delivered ads that correspond to real time data on inventory and take them to the right landing page, so that advertisers can maximise potential sales.
The Essential Guide to Google Shopping 
